Ask any analytics expert about boosting the conversion rate on your website, and you will be asked to do two things. Enhance your on-page SEO and improve the user experience. But current studies by Google on-page analytics speak of a third solution that can increase conversions. Their research shows that the faster the page load speed, the better the conversion rate.

We already know that the officially established wait time for a page to load is at three seconds. But most often than not, site owners are unable to meet that time limit or address the causes behind the same. That is why Google has introduced a tool that can help you determine your website’s Page Speed. The Google Page Speed Insight runs a test and provides indicators, each referring to a particular issue that affects the loading speed.

If you are a site owner, read on to find out how you can remarkably boost your Google Page Speed Insights score.

Avoid redirects

There are many sites or web pages, where users are redirected to another page/link once they reach the landing page. This creates unnecessary layers of navigation and makes the user lose interest, thus largely affecting your chances of conversions. You can easily avoid such page redirects by making your website more responsive and ensuring a better user experience.

Compress and optimize files

If your site has too many files or very heavy data, then it can make it load slower. To solve this, there are two things you can do. One is to compress the files and reduce your entire site to a smaller version (like Google compression for mobile sites). These versions load faster and without compromising on any content or the quality thereof. The second thing to do is to optimize your images to fit your bandwidth. Eliminating unused images and resizing current images can dramatically reduce the load on your webpage and make it load much faster.

Choose efficient servers

Your web server can significantly influence the website speed. This is where a faster and more efficient hosting platform can save you. cloud hosting solutions are known to have better server speeds, use lesser and better resources, and are more useful for websites with heavy load (like e-commerce, social media, news, and entertainment).

Reduce redundancy

Poor coding and unused files can slow down your page to a great extent. You can fix the coding by targeting the page’s source code and minify HTML, CSS, and JavaScript. You can also use Google’s recommendations, like Google AMP, to do the same. The compact versions of these programs can make the page load in less than seconds.

Summing up…

How fast your web page loads will ultimately determine if your users want to explore your site or not. If you want to turn visitors into serious prospects, you must ensure that they get the experience that they deserve when they visit your site. Remember, a happy visitor is always a loyal visitor!