Every business, big or small, requires a professional website these days.
However, getting started can be quite intimidating for those that have never handled a website before. A website can be one of the most important elements of a business, helping build trust amongst clients or turning away potential customers.
The tips listed below will help your small business website get noticed and generate the desired impact.
A small business web site design should be simple yet captivating. Too much information or a complicated design can overwhelm the viewer. An uncluttered design also sends across the message of professionalism. Allow your website to breathe and your users to have a pleasant viewing experience.
Google should be able to find your site easily:
An uncluttered site, clear content, proper URLs, sitemap, and relevant keywords will allow search engines like Google to index your small business website with ease. Website design for small business should include at least basic SEO. It is important to find a good SEO friendly CMS to build and maintain your website.
After Google’s announcement of mobile-first index, it would be almost suicidal not to have your small business website responsive. This merely means that your site will adapt and rearrange when viewed on mobile devices. But that in itself will not make your website mobile friendly. You will need to ensure that your website provides a user-friendly experience across all devices.
One of the most important functions of any small business website is to focus on the inbound leads and capture as many as possible. Usually before purchasing a product, people like to do an initial research and comparison, and may not be ready to buy immediately. This time should be utilized in acquiring their e-mail addresses so that you can keep them informed and gauge as to when they are ready to purchase.
However, you should avoid being too persistent as this could annoy a potential customer.
Contact details easily visible:
This may seem like the most obvious thing to do but small business website design companies tend to overlook this crucial factor at times. Your phone number and e-mail address should be displayed prominently on the website and, if possible, at the top and bottom of every page.
Create a ‘CONTACT’ page at the end which includes not just the contact numbers but email address, physical address of the company, and a map, along with directions to and hours of operation of your company.
Design should be simple and unique:
Whether you are designing your website on your own or hiring a small business website design company, your goal should be to create a website that reflects your brand. The first impression is the most important and will either attract or repel viewers.
If you use any run-of-the-mill template and your website resembles thousands of others on the net, you will never be able to create an impact on the viewer’s mind. The homepage of any website is what will clinch the deal for you so ensure that this becomes the anchor for your entire site and is impressive enough to catch the viewer’s attention.
Quick Site load time:
Viewers get impatient if a site takes too much time to load. Ensure that your small business website design has the right server infrastructure and bandwidth to support it. A graphically intense design could eat into your loading time and put off prospective customers. Site load time can also be improved by picking up good hosts.
The lack of a dedicated and updated small business website can impact your business.
Without a website you may not only fall behind your competition but may also miss the opportunity to connect and engage with prospective customers. Before purchasing a product or service, customers would like to know and see more about your company, and the perfect platform to showcase these is a professional website.
The above-mentioned tips will help you when designing a website for your small business.