Are you considering Facebook and Instagram ads for your business? Want to create compelling ads that convert viewers into your desired action? Well here are some tips to success.

We will cover 3 major placement areas:

  1. Facebook desktop
  2. Facebook app
  3. Instagram app

Facebook Desktop:

  1. Use the square format
  2. Create a visual hook that draws attention
  3. Use bright cool colors to stand out
  4. Don’t over use branding

Facebook App:

  • Avoid adding too many details in images
  • Don’t create ad-looking visuals
  • Write short copy that fits the space
  • Choose images that will blend perfectly with the newsfeed

Instagram App:

  1. Pair stunning images with relevant text
  2. Don’t use landscape images
  3. Use a suggestive image to what your advertising
  4. Describe what people can do with your product
  5. Avoid using too many words on the visual


  1. Benefit-oriented ad copy outperforms ad text that is focused on explaining the feature
  2. Test out different images and ad copy, especially on various platforms
  3. Use different strategies when it comes to ad copy and visual sizes for desktop and mobile because the users behaviors is very different
  4. Make your ad image more powerful by adding a few compelling words that highlight the benefit
  5. Use emojis when appropriate, as they are more likely to boost the engagement
  6. Start the ad copy emphasizing the benefit of what you’re offering or promoting
  7. Stay up to date because trends change all the time


If you have questions or concerns about Facebook ads, give Stratedia a call at 860.415.0430  or visit us online at Were ranked #1 as the top seo company CT by! Let Stratedia help you, GET TO THE TOP!